VALTO Engineered Materials Unveils New Brand Identity, Formerly Crane Composites

VALTO Engineered Materials Unveils New Brand Identity, Formerly Crane Composites

VALTO Engineered Materials Unveils New Brand Identity, Formerly Crane Composites



Crane Composites has announced a new name and identity: VALTO Engineered Materials, signaling the company’s next chapter of innovation and expansion.

For more than 70 years, VALTO has set the standard in engineered composite materials. The rebrand honors its long-standing heritage while embracing a forward-looking vision focused on quality, performance, and breakthrough solutions.

“Our new name represents more than a refreshed identity—it reflects our continued evolution as a company,” said John O’Sullivan, President of VALTO. “Although the name has changed, our mission remains constant: to deliver industry-leading products, service, and support.”

The name “VALTO” blends two inspirations: Valeo, meaning strength, power, and protection, and Rialto, referencing the company’s founding in the historic Rialto Square Theatre in Joliet, Ill.

VALTO’s commitment to innovation and integrity continues to guide its culture of collaboration, continuous improvement, and high performance. Its trusted FRP product brands—including ARMORTUF, DESIGNS, FILON, GLASBORD, GLASBOND, KEMLITE, NOBLE, SEQUENTIA and VARIETEX will remain a core part of its portfolio.

For more information, visit ValtoEM.com.



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