According to the National Association for Home Builders, 1 in 3 consumers are willing to pay thousands more for resilient home features. This indicates a significant market shift towards durability and long-term value, often driven by concerns over extreme weather and longevity.
The Advanced Materials Hidden Within Walls
Joanna Giovanoli, Senior Marketing Manager for the Infrastructure and Wire & Cable markets at Dow, joins us to chat about the strategy behind high-performance building enclosures, and the advanced materials hidden within our walls, floors and foundations.
As we modernize aging buildings, we have a chance to build with environmental responsibility in mind. If we’re looking at the commercial side of construction, what are the advanced materials hidden within our walls, floors and foundations? Joanna Giovanoli, a Senior Marketing Manager for the Infrastructure and Wire & Cable markets at Dow, joined us recently to chat about this topic and more.
Watch and listen as Joanna discusses the critical infrastructure within a building’s footprint—to prevent the leaks and failures that can compromise the foundation.
