The dealer difference

For both Boden S&G and Road to Rail, the decision to purchase and re-invest in Rokbak was rooted in their long-standing relationship with dealer Headwater Equipment, which has served Western Canada for close to three decades. With five full-service locations across Alberta, British Columbia, and Saskatchewan, Headwater has built its reputation on providing complete solutions — from new and used equipment sales to parts, service and rentals.

“We don’t sell a customer a machine and walk away; we sell them a solution and stick with them,” explains Scott Letkeman, a salesman at Headwater Equipment. “Brandon and his team knew us and trusted us. When we recommended the Rokbak, they knew it was because we believed it was the right fit for their operation. It’s a tough, reliable truck that we could stand behind.”

Headwater’s service manager Henk Coetzer coordinates this essential support from the Edmonton branch to ensure timely response at the Edberg pit.

“The beauty of the Rokbak design is its serviceability,” Henk says. “Our technicians can access service points easily, which means routine maintenance is faster and troubleshooting is simpler. This keeps downtime to an absolute minimum. We work with the Boden crew to schedule service proactively, so these trucks stay where they belong – out in the pit, earning their keep.”

Confidence forged in Scotland

The strength of this three-way partnership was cemented in May 2023 when Headwater sponsored a trip for the ownership group to visit the Rokbak factory in Motherwell, Scotland. The visit provided a firsthand look at the values driving the brand.

“When you walk the factory floor in Scotland, you see the pride the team takes in building these trucks,” Brandon recalls. “It’s a clean, professional, and people-focused environment. It reminded me a lot of our own company values. Seeing that commitment to quality, and meeting the people behind the machine, confirmed we made the right choice.”

This sentiment is echoed by Rokbak, which sees partners like Boden S&G and Headwater as a true reflection of its brand.

“We build haulers that are simple, hardworking, and reliable, because that’s what contractors in places like Alberta need,” says Greg Gerbus, Rokbak regional sales manager – North America. “But our real strength comes from having fantastic customers like Boden S&G and an incredible dealer partner like Headwater Equipment. They share our values.”

Back at the Edberg pit, every load hauled is another promise kept. It’s the result of a simple formula for success: generations of hard work, strong partnerships and reliable Scottish iron.