Impressive growth and competitive advantage in challenging times 

By 2015, the new company offered 21 telehandler models across three product categories: Rotating Telehandlers (RTH), Heavy Lift Telehandlers (HTH), and Fixed Boom Telehandlers (TH). In 2016, Magni introduced the RTH 6.46 SH which held the title as the highest-reaching rotating telehandler until 2020, when Magni introduced the RTH 6.51 SH. The RTH 13.26, introduced in 2019, is still the highest-capacity rotating telehandler on the market.

“We wanted to make the highest-performing rotating machines, which weren’t common, using our knowledge. This was our competitive advantage,” said Magni.

By the late 2010s, the company had turned its focus to expanding globally by establishing subsidiaries in France, Germany, the U.K., Poland, Belgium, South Africa, the U.S., and two representative offices in Southeast Asia and Central-South America. These subsidiaries were set up to support the network of over 200 dealers serving 63 markets worldwide. In Canada, Magni telehandlers are distributed through a dealer network that includes Stanmore Equipment and Cropac Equipment; with six dealers, Magni TH is able to cover Eastern and Western Canada.

But, impressively, major growth began to take shape in 2021. Starting that year, the company accelerated to levels it had not previously seen, while many in the industry were hard hit by COVID-19 pandemic challenges. Magni’s growth trend continued year-over-year until 2023 when the company tripled its revenues from three years earlier.

When I asked Magni how the company was able to sustain such growth during a time of challenges relating to parts and components shortages, which were widely felt during the COVID-19 pandemic, he replied, “We were lucky as our new facility was finalized and ready in May 2021. We had followed the market and could see the market changing rapidly, so we took advantage of our new facility and space by ordering a great number of parts early on.”

He also highlighted the company’s strong partnerships with its suppliers, which helped along the way, and are what he considers to be the Magni advantage. These include Liebherr (which supplies rotating components), as well as Deutz Engines, Volvo Penta Engines, SSAB High Strength Steel, Dana, and others.

“When it comes to winning points [with customers],” he said, “I would have to point to our cab: the shape, visibility, space, comfort, and touchscreen technology. It is also hermetically sealed for sound and dust insulation. We have a terrific cab. Now we see many competitors following our design, which is flattering. Currently we hold 115 patents.”

In 2025, Magni Telescopic Handlers’ full equipment lineup includes 20 RTH models, 16 TH models, 9 HTH models, and 8 THA models developed for agriculture.

While the company is best-known for its larger, high-reaching machines, at bauma 2025 Magni displayed its most compact telehandler, the recently introduced TH 3.6, which is equipped with a new compact cab that gives the operator total visibility. A 7-inch touchscreen with the Magni Combi Touch System (MCTS) on-board software grants complete control of the machine for a unique user experience via icon-based navigation. In addition, the TH 3.6 is outfitted with Load Moment Indicator (LMI), a sophisticated and precise anti-tipping system that provides constant monitoring of the vehicle’s movement to avoid any kind of overloading.