Gridiron Capital is joining two of its portfolio companies as Leaf Home acquires Erie Home, combining two leaders in the direct-to-consumer home solutions sector. The combination of these two organizations expands Leaf’s position as one of the largest direct-to-consumer residential services and products providers across North America.
Erie Home ranked #4 in RC’s 2025 Top 100 list with reported annual revenue of $609 million in 2024. Gridiron Capital partnered with both Leaf and Erie in 2016 and 2021, respectively. Gridiron will retain majority ownership of the combined company. Financial terms of the transaction were not disclosed.
“I’m tremendously proud of the growth and reach that Leaf has achieved to date, and I’m excited for this new chapter. I am pleased to be part of this journey and to support Jenilee as she steps into the role of CEO for our combined organization,” said Rex Tibbens, executive chairman of Leaf.
Ares Management funds led a preferred equity investment in Leaf as part of the transaction, which Gridiron supported with additional investment. Ares will serve as an active, value-added investment partner to Gridiron, Leaf’s Board and leadership team going forward. Apollo funds led the debt financing for the acquisition and recapitalization of Leaf, along with participation from Ares.
RELATED: VIDEO: Insights from Top 100 Contractor Erie Home
Following the transaction, Leaf will service customers through over 300 field offices with more than 3,100 trained sales consultants and 2,400 licensed installers, supported by data-driven marketing capabilities, real-time financing options and what Leaf called an “integrated and comprehensive technology stack” to optimize every step of the customer journey.
Jenilee Common, the current CEO of Erie, will become CEO of the combined organization, continuing both companies’ strong legacy of leadership. She will partner with Rocco Mango, who will assume the role of president and COO.
“Bringing together these two leading companies enables us to become the most trusted and comprehensive solutions provider for homeowners throughout North America,” Common said. “Our shared vision, values, and commitment to best-in-class customer service will allow us to provide customers with a wider variety of quality products that will protect the condition and enhance the appearance and value of their homes.
“This combination isn’t just about scale and efficiency; it’s about creating a company that people turn to with confidence, knowing we’ll deliver not just quality products, but peace of mind.”
Combined Offerings
Leaf and Erie will be positioned to provide the residential services experience, including simplified contractor selection, quick-access financing, skilled installers, and faster installation. Gridion anticipates the combined organization will streamline operations from the first call to project completion, providing tailored solutions and leveraging targeted marketing and optimized sales.
The newly formed company will have a presence in 48 U.S. states, as well as Canada, effectively reaching customers coast-to-coast. Offerings include reroofing, gutters, garage flooring, and solutions for basement, water, bath and stair lift.
“We’re proud of the growth and strategic expansion that both the Leaf and Erie teams have executed on throughout our partnership, and are very excited about what this combination means for the future,” said Tom Burger, co-founder and managing partner of Gridiron.
Goldman Sachs and Bank of America Securities served as financial advisors and placement agents, and Ropes & Gray, LLP served as legal advisor to Leaf Home and its Board. Harris Williams served as financial advisor and Benesch Law served as legal advisor to Erie Home and its Board.
