In the midst of its biggest launch period ever — including the introduction of fully revamped machine series and enhanced services — Volvo Construction Equipment is demonstrating how its latest offerings support increased uptime, productivity, and safety. The company will welcome industry professionals and construction leaders to its CONEXPO-CON/AGG booth in March to showcase its machine evolution.
With a show theme of “Power Your Ambition,” Volvo CE will focus on helping attendees find solutions that fit their unique needs in a quickly evolving industry. That includes having over 100 product experts in the company’s 55,000-square-foot booth, answering questions and collaborating to identify ways for attendees to achieve even greater success, and to do it on their terms.
“‘Power Your Ambition’ represents the spirit of people in the construction and mining industries,” said Scott Young, head of Region North America, Volvo CE. “They’re driven to grow their skillsets and their businesses, and Volvo CE is committed to partnering with them to find solutions that help them overcome challenges and reach their goals.”
Operate machines, demo technology, meet celebrities
In addition to nearly 20 machines — including 14 new or first-looks — the Volvo CE CONEXPO booth will highlight services like machine control systems, site solutions, and advanced telematics that help contractors work smarter and safer. Attendees can experience what it’s like to incorporate this technology into their fleets by visiting replicas of site offices.
The middle of the booth will feature an operating pit, where visitors can test internal combustion engine and electric excavator models. There will also be a structure housing machine simulators, a brand shop, meeting spaces, and more.
Other booth activities will include appearances by members of Discovery Channel’s Gold Rush, including Tony Beets, and online personalities such as Chris Guins, aka Letsdig18.
Product launches roll on
Since May 2024, Volvo CE has launched all-new excavator, articulated dump truck and wheel loader series, as well as new rigid hauler, soil and asphalt compactor and electric models. New-gen models from across the Volvo CE lineup will be in the company’s CONEXPO booth, making the show the first time most people will be able to see them in one place.
New models continue to be introduced. Volvo CE recently announced several new excavator models, including the first compact and wheeled machines in its latest excavator series and a new mid-size crawler. The company also announced that the 60-ton A60 articulated hauler had joined its new-generation ADT lineup — and that the A60 and the 70-ton R70 rigid haul truck will make their show debuts at CONEXPO, March 3-7 in Las Vegas.
