When the new year rolls around, so does the trade show schedule. Trade shows can be overwhelming, with thousands of attendees and hundreds of events spread out over a large area. To make the most of in-person events, it helps to have a plan. Download the event’s app ahead of time and check out the website. Scout out the booths that relate to your industry or interest ahead of time and make a list. Take note if any of them are offering demonstrations or product giveaways, and what times those take place. Here are lists of the booths that relate to the waterproofing industry for World of Concrete. Bolded exhibitor listings are advertisers in this issue of the magazine.

In 2026, World of Concrete will offer more than 150 educational sessions with more than 60 new topics for the year. This year WOC has added bilingual webinars plus a full track presented in Spanish. On January 19, professionals can take a 90-minute seminar on managing water leakage through concrete (session code MO152). On January 22, get a 90-minute industry training from Sika on “Waterproofing: The Next Generation of Solutions” (session code SSSWE).

Please note that there is no on-site registration. Participants must register online before coming to the show to pick up their printed badge.