Popular New York burger brand, Black Tap Craft Burgers & Beer, is set to open its largest site yet in London’s Soho on 17 April.

The flagship UK store will open on Soho’s Glasshouse Street, evolving the brand’s journey from its birthplace in SoHo, New York City.

The new 5,000 sq ft location will serve the brand’s most iconic burgers, and American classics, alongside new London exclusives.

Spanning two floors, the flagship store will immerse guests in Black Tap’s signature aesthetic: bold monochrome floors, graffiti-covered walls by visual artist Bradley Theodore and a golden-era hip-hop soundtrack oozing NYC vibes. 

The 164-cover venue will also boast a sleek ground floor bar for cocktails and a basement dining space with an Instagram-worthy boombox walkway alongside a CrazyShake bar where guests will witness the making of the brand’s shakes.

Chris Barish, chairman of Black Tap, said: “Opening in London’s Soho feels like coming full circle for us. We started as a small 15-seat restaurant in New York’s SoHo a decade ago, and now we’re bringing that same energy and passion for craft burgers to London. 

“We’ve always believed that a great burger experience is about more than just the food – it’s about creating a vibrant atmosphere where people can connect over incredible flavours while surrounded by art, music, and creativity.”

Two brand-new menu items mark Black Tap’s Soho arrival including The Big Apple – where NYC meets London in true decadent dessert form. This contains crushed toffee and a graham cracker crumble mix with a cream cheese frosted rim and topped with a caramel apple cheesecake slice, a whole toffee apple and whipped cream with a toffee sauce drizzle.

The Londoner is an elevated take on classic British flavours with the classic Black Tap twist. A premium, thick beef patty is topped with a layer of pungent Stinking Bishop cheese, topped with sweet and tangy Sammy Smith’s apple cider jam, peppery watercress and a Dijon mustard vinaigrette.

Julie Mulligan Barish, CEO of Black Tap, added: “London’s dynamic food scene and Soho’s electric energy make this the perfect home for our UK flagship, and we can’t wait to share our award-winning burgers and CrazyShakes with Londoners.”

The brand already operates a site at Westfield Stratford City in London.