SOPREMA UK has announced it will be unifying its brand portfolio under a single identity from 1 January 2026.
The unification will see CELOTEX, Chesterfelt, and YBS Insulation, acquired in 2024, 2023, and 2022 respectively, united under the SOPREMA UK brand, with products and services renamed and integrated into one portfolio.
SOPREMA UK provides an extensive range of products, including bitumen and single ply roofing membranes and systems, liquid waterproofing systems, acoustic and thermal insulation, and a range of civil and expansion joint solutions.
The company says the unification will ensure customers can still access the same products and services, but with the benefit of a single access point for all customers, making it simpler to access the solutions they need.
New Single Identity
Laurent Verheyden, Managing Director SOPREMA UK said: “This brand unification marks a significant milestone for SOPREMA UK. By bringing together our portfolio of trusted brands, we are uniting over a century of expertise and industry relationships to deliver a more streamlined, comprehensive offering.
“Our customer base will benefit from a single access point for all their needs, making it easier to find and purchase the right solutions. We understand the unique challenges customers face, which is why we’re committed to providing building envelope solutions that not only meet project requirements but also help turn their vision into reality.”
>> Read more about SOPREMA in the news
