BREEAM USA – Interview with Barry Giles

In this episode 52 of the AEC Business podcast I interview Barry Giles, CEO of BREEAM USA. We talk about BREEAM In-Use, a sustainability rating system for existing buildings. It has entered the American marketplace as a localized version, BREAAM USA In-Use. Here’s how BREEAM USA describes BREEAM In-Use: “In 2009, BRE Global developed BREEAM In-Use (BiU), […]

Consumers caught out by private health insurance not covering total hip replacement surgery

Linda McIver is, objectively, a pretty smart person. She’s a computer scientist, an author, has a PhD and runs an organisation that helps gets kids involved in data science. She also has a genetic condition that affects her hips: acetabular retroversion. This means her hip sockets face slightly the wrong way, leading to painful problems […]

Branding AEC Services – Interview with Tobias Dahlberg

In this podcast interview Tobias Dahlberg, CEO of Wonder Agency, talks about branding. You’ll learn what a brand means, how to develop a brand, and why branding is a strategic question. What is your definition of “brand”? Assuming that I’m developing a new service in the construction industry, why should I pay attention to branding as […]